IPS Converters New Website Targets International Expansion
IPS Converters, a leading manufacturer of healthcare wipes, has created a new website as it tries to reach new customers at home and abroad.
The Oldham-based company has built a strong reputation for tooling and re-tooling machines in response to exacting customer specifications.
Established more than half a century ago, the company has recently focused on selling its healthcare wipes in key export markets in the Middle East, Europe and North Africa.
To strengthen the export side of the business, the company decided to update and re-focus the website with an international eye.
Ian Davies, Director of IPS Converters, said: “Thanks to the quality of our products and the continued strength of British manufacturing, we have started making inroads in some of our priority export markets.
“By refreshing the website and tightening up our communication strategy, we aim to start pushing harder internationally.”
IPS Converters manufactures a wide range of wiping products for the healthcare industry. Products include disposable hand towels, patient wipes and clinical sheet laminate. The company also manufactures high-performance wipes for key industries like aerospace and utilities.
The website rebuild process was completed by international marketing specialists The Artlab.
The Artlab Managing Director Rick Less said: “It was great to work with a local manufacturer that is so committed to international expansion.
“When redesigning the site, our top priorities were communicating the company’s key strengths, translating pages into key export languages like French, German, Arabic and Turkish and speeding everything up to increase conversions.”